Magazines
Magazines are constantly undergoing change and evolution. My experience with magazines incudes, editor, publisher, and consultant.
At Face the Current, I helped improve the content organization, product processes, and sales. I was instrumental in FtC's first large print run that has received numerous accolades. I was also a key member in the development of a FtC's website that features an HTML magazine experience.
As Communications Manager, and later director, I was responsible for MAC's Winged M magazine which averaged 80 pages an issue and included more than $600,000 in advertising annually.
I managed sales and sales forecasting, budgeting, software and hardware, staffing, design, content, production, mailing, and printing. I oversaw the magazine's 100th year of publication and was able to financially guide the magazine through economic busts and booms without compromising the monthly publishing schedule.
My department was responsible for reviewing all content and design, much of which was written by volunteer committee members and staff. The magazine was well read and respected but also very challenging to coordinate with so many competing interests. Four times each year, a 40-plus page class guide was included with the magazine.
The magazine was devoted exclusively to member information and the editorial calendar was updated annually, following a request for feature and cover ideas from committees and departments. By asking for ideas, we were able to use the magazine as a content organizer for much of the other work done by the department.
When I was promoted editor to the Communications Manager, the magazine was primarily black and white, as were the advertisements.
As the manager, I led the transition to a full-color magazine by adjusting the advertising rates and sizes and working with the sales staff to transition the advertising clients. It was a challenging task because the magazine was 50 percent advertising and averaged more than 60 unique ads from business card sized to two-page spreads and inserts.
Under my management, the magazine set record page counts and advertising revenues, publishing several issues with more than $65K in ad sales, more than 100 pages, plus a 40-page camp/class guide.
I worked with my staff to introduce the first 18-month editorial calendar, sell multiple pages of ads around feature stories, sell the first fold-out covers and upgrade to a perfect-bound finish. I oversaw two major redesigns and several minor updates. I introduced the first digital version and led major changes in the 40-page camp and class guides as well as special sections and a business directory.
At Face the Current, I helped improve the content organization, product processes, and sales. I was instrumental in FtC's first large print run that has received numerous accolades. I was also a key member in the development of a FtC's website that features an HTML magazine experience.
As Communications Manager, and later director, I was responsible for MAC's Winged M magazine which averaged 80 pages an issue and included more than $600,000 in advertising annually.
I managed sales and sales forecasting, budgeting, software and hardware, staffing, design, content, production, mailing, and printing. I oversaw the magazine's 100th year of publication and was able to financially guide the magazine through economic busts and booms without compromising the monthly publishing schedule.
My department was responsible for reviewing all content and design, much of which was written by volunteer committee members and staff. The magazine was well read and respected but also very challenging to coordinate with so many competing interests. Four times each year, a 40-plus page class guide was included with the magazine.
The magazine was devoted exclusively to member information and the editorial calendar was updated annually, following a request for feature and cover ideas from committees and departments. By asking for ideas, we were able to use the magazine as a content organizer for much of the other work done by the department.
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When I was promoted editor to the Communications Manager, the magazine was primarily black and white, as were the advertisements.
As the manager, I led the transition to a full-color magazine by adjusting the advertising rates and sizes and working with the sales staff to transition the advertising clients. It was a challenging task because the magazine was 50 percent advertising and averaged more than 60 unique ads from business card sized to two-page spreads and inserts.
Under my management, the magazine set record page counts and advertising revenues, publishing several issues with more than $65K in ad sales, more than 100 pages, plus a 40-page camp/class guide.
I worked with my staff to introduce the first 18-month editorial calendar, sell multiple pages of ads around feature stories, sell the first fold-out covers and upgrade to a perfect-bound finish. I oversaw two major redesigns and several minor updates. I introduced the first digital version and led major changes in the 40-page camp and class guides as well as special sections and a business directory.
